August 21, 2025: Here’s why the pleasure of being there never ends. “Races are a symbol of individuality: every driver, every team feels like the protagonist,” says Valentina Greggi, who is responsible for the entire Food & Beverage and entertainment section. “Lunch stops, dinners, gala evenings: these are moments when all the participants can meet and connect. That’s very important for creating the right atmosphere in a sporting adventure that requires maximum focus.”
This approach is certainly one of the reasons behind the success of this extraordinary event, which, including the checks and the finale, lasts a full six days in its 2025 edition. It’s a strategic choice because, normally, for those who spend most of their time in the car between trials and transfers, the opportunities to gather and get to know each other can be quite limited.
“Choosing the right and well-loved locations, ensuring excellent food with options to suit everyone’s preferences during the event, making time in the evening for a shared aperitif where people can meet and talk about their passion: it’s a way of creating a unique environment that, over time, often leads to genuine friendships.”
The value of all this comes not only from the choices made but also from attention to detail: sitting down to lunch with your racing suit tied around your waist, having enough time to avoid stress, relaxing during magnificent evenings in places like the Salone dei Cinquecento or the Teatro della Pergola in Florence, the Modena Academy, or in a noble ancient palace in Perugia. Being put at ease by an atmosphere that combines the tension of competition with the pleasure of beauty and quality truly makes all the difference.
Valentina’s story reveals one of the great secrets of the Modena Cento Ore: the ability to leave an indelible memory of the entire event, because it’s the event as a whole that is fully lived.
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