September 2, 2025:
What could be better than having a family doctor who knows everything about you: your habits, what suits you and what, perhaps, should be improved in order to guarantee you the highest quality of life? For all the competitors of Modena Cento Ore, Manuela Cantarelli is exactly that. Her voice on the phone is instantly recognisable to anyone who calls the Canossa Customer Care number, just as she is well known and constantly sought after throughout this very special event, one that has no equal in the world.
“It’s absolutely true: Canossa builds the success of this event on the fact that the participants become a family. The fact that we limit the number of cars to 100, and that our Modena Cento Ore team is always the same and available all year round, makes an enormous difference.” These words, spoken by someone who is always there, both on the phone and in person, reveal the secrets of genuine success: “My main role is to understand what competitors, or those interested in discovering the event, want to know and, at the same time, to collect suggestions for improvements we might introduce. This enables us to understand why they are so enthusiastic and happy to take part, and makes us able to respond, in the best possible way, to their wishes.”
Manuela’s patient work, which requires the same dedication and competence as that of an excellent family doctor, is completed by the analysis of the responses to a detailed questionnaire that follows each year’s event. “It’s a very useful tool, where we ask for genuine and honest answers. Excellence needs this. Among the many things we have learnt, there is one truly special aspect, which represents the authentic soul of Modena Cento Ore: the programme allows time and evenings for participants to meet and become friends. A real family one cannot give up. Modena Cento Ore has a soul. That’s what makes the difference during the days of competition, even when challenging each other on track or uphill. Magnificent.”
Thank you, Manuela, everything is clear. This is why Modena Cento Ore has its own unique identity: it is the one event you simply do not want to miss. An event that combines the thrill of racing with the joy of being together with people, whatever their nationality, who feel part of a family where passion finds its truest expression.
For all the details Modena Cento Ore 2025
